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Having done previous designer collaborations during New York Fashion Week, with Erin Fetherston and Costello Tagliapietra, shoe giant, Aldo is no stranger to high-end designer ventures. However, its spring 2011 collaboration with Julian Louis marks the first time the brand is producing a designer collaboration and carrying it in stores. The ALDO x Julian Louis shoes, which were previewed during Julian Louis’s Spring 2011 presentation, are available starting today, March 16th in Aldo stores and on the brand’s website, aldoshoes.com.
The collection, has already been featured in Aldo’s spring ad campaign, and consists of Deanna and Sobeslava, two different styles of wedge booties that boast colorful patchwork designs. At $125 a pair, it would be a shame and a disservice to your closet to walk out without one, or maybe two of these statement-making-shoes. And while there is nothing better than high fashion at a low cost, at times diffusion lines and capsule collections fall short on quality and style. But fret-not,as this capsule collection more than meets our expectations with a surprisingly sophisticated and high-end design.
Aldo creative director, Douglas Bensadoun spoke to WWD regarding Aldo’s decision to put the shoes for sale on the market. “The styles Julian created really pushed the limit and were so well received both internally and in the fashion community that we wanted them to be available to all [of our] shoppers.”
Designer, Julian Louie also attests that the printed platform booties provided a strong statement-making foundation for the clothes, which served as a contrast to the designer’s minimalist spring lineup. “The prints were treated as texture, so the end result became not about any one pattern but about the use of pattern in general.”
Aldo celebrated the launch of the ALDO x Julian Louis collaboration, last night at the label’s Soho store with the help of Elle creative director, Joe Zee.
To shop the shoes visit: http://www.aldoshoes.com
For more information on Julian Louie Designs: http://julianlouie.com/New/